How the right color palette powers your brand.
A study by Reboot found that 78% of participants remembered a brand's primary color, while only 43% recalled the brand name.
Color isn't just about looking good; it's a fundamental way your brand communicates its story. Studies show that within just seconds, people have formed an opinion about a product or brand—and up to 90% of that judgment is based on color alone.(1)
Choosing the right color palette allows you to convey your brand’s values, evoke emotions, and influence customer actions. So, how do we here at True and Ash find the perfect colors for your business?
What Colors Reveal About Your Brand
Its well-known that colors carry significant emotional and psychological connotations.
Here’s what some popular colors typically represent:
Blue: Symbolizes trust, dependability, and security. It’s commonly used in tech, finance, and healthcare sectors.
Red: Conveys energy, passion, and urgency. It captures attention and is popular in food, fitness, and entertainment.
Green: Represents health, growth, and balance. Ideal for wellness, eco-friendly, and outdoor brands.
Yellow: Evokes optimism, warmth, and creativity. Perfect for brands that aim to feel fun and youthful. Combined with pink and soft blues makes for a fresh, floral brand look.
Black: Signifies luxury, sophistication, and power. Often seen in high-end fashion or lifestyle brands.
Pink: Can express playfulness, romance, or a modern feminine feel, depending on the shade. Traditionally used across beauty and brands aimed at women and girls but has been recently adopted in the tech industry to add a fresh, bold perspective.
Choosing the Right Color Palette for Your BusinessYour brand's color palette should reflect your identity while resonating with your audience's preferences. Consider the emotions you want to evoke when customers engage with your brand. Is your goal a clean, professional look, or something more daring and edgy? For wellness brands, earthy greens and soft neutrals may resonate well. A disruptive tech startup might choose vibrant, unexpected colors to stand out in the crowd.Aim for a primary color that anchors your brand, one or two secondary colors for variation, and a neutral base to create balance. This approach helps your visual identity stay cohesive without becoming boring.The Importance of Color ConsistencyOnce you've chosen your colors, consistency is crucial. Apply your palette across all touchpoints—website, social media, packaging, and marketing materials. This reinforces your brand in customers’ minds, making it instantly recognizable.If you need guidance on where to begin, consider collaborating with a brand designer. They can craft a color palette that truly reflects your business and ensure it’s applied consistently for optimum impact.
Choosing the right color palette allows you to convey your brand’s values, evoke emotions, and influence customer actions. So, how do we here at True and Ash find the perfect colors for your business?
What Colors Reveal About Your Brand
Its well-known that colors carry significant emotional and psychological connotations.
Here’s what some popular colors typically represent:
Blue: Symbolizes trust, dependability, and security. It’s commonly used in tech, finance, and healthcare sectors.
Red: Conveys energy, passion, and urgency. It captures attention and is popular in food, fitness, and entertainment.
Green: Represents health, growth, and balance. Ideal for wellness, eco-friendly, and outdoor brands.
Yellow: Evokes optimism, warmth, and creativity. Perfect for brands that aim to feel fun and youthful. Combined with pink and soft blues makes for a fresh, floral brand look.
Black: Signifies luxury, sophistication, and power. Often seen in high-end fashion or lifestyle brands.
Pink: Can express playfulness, romance, or a modern feminine feel, depending on the shade. Traditionally used across beauty and brands aimed at women and girls but has been recently adopted in the tech industry to add a fresh, bold perspective.
Choosing the Right Color Palette for Your BusinessYour brand's color palette should reflect your identity while resonating with your audience's preferences. Consider the emotions you want to evoke when customers engage with your brand. Is your goal a clean, professional look, or something more daring and edgy? For wellness brands, earthy greens and soft neutrals may resonate well. A disruptive tech startup might choose vibrant, unexpected colors to stand out in the crowd.Aim for a primary color that anchors your brand, one or two secondary colors for variation, and a neutral base to create balance. This approach helps your visual identity stay cohesive without becoming boring.The Importance of Color ConsistencyOnce you've chosen your colors, consistency is crucial. Apply your palette across all touchpoints—website, social media, packaging, and marketing materials. This reinforces your brand in customers’ minds, making it instantly recognizable.If you need guidance on where to begin, consider collaborating with a brand designer. They can craft a color palette that truly reflects your business and ensure it’s applied consistently for optimum impact.
85%
of consumers say they stay loyal to a brand and logo they like.
75%
believe the “look and feel” of a logo can make or break a company’s chances of success.
(StudyFinds)
81%
of consumers recalled a brand by its color and not by name.
(University of Loyola, Maryland study)
