Peaches + Salt Swim

HOW WE HELPED

Brand Strategy & Identity Design

Shopify E-commerce Design

Packaging & Collateral

Iconography

Messaging

Client

Peaches + Salt Swimwear

Live website

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Swimwear branding built to command attention in a saturated market.

The women's swimwear market had a glaring blind spot. Women over 35 with disposable income and a desire to look and feel incredible at the beach were being completely ignored by mainstream brands. Peaches + Salt Swim, an Austin, Texas based swimwear brand, was built to fix that. Sustainably crafted, luxuriously sexy swimwear made for women, by women. The brand had a powerful point of view and a clear audience. What it needed was a complete brand identity and digital presence built from the ground up to launch them into the market with the authority and presence their concept deserved.

WHAT WE BUILT

We developed a complete visual system for the swimwear brand that captures their signature mix of confidence, sensuality, and ease. Every design decision was made with their woman in mind.

From there we built a clean, editorial and premium custom Shopify ecommerce website designed to convert. The site architecture, collection structure, and product presentation were all scoped around driving the purchase in every view. We extended the brand identity across every physical touchpoint; custom hang tags, shipping boxes, and packaging inserts that make the unboxing experience feel as good as the suits themselves.

THE RESULT

Peaches + Salt Swim entered the market with a complete, cohesive brand identity, a high converting Shopify ecommerce website, and packaging design that elevated the shopping experience. The clarity of their positioning, demographic targeting, and visual identity gave them the confidence to walk into investor meetings with a brand that spoke for itself from day one. Every element, from the custom website design to the hang tags to retail signage, was built with the same level of strategic precision and creative excellence for a launch-ready brand from day one.