LES Labs had been formulating science backed wellness supplements since 2009 with a loyal customer base and a strong Amazon presence to prove it. But in the fiercely competitive online supplement market, a strong product is only half the battle. Their website had undergone a poorly executed redesign with generic AI generated photography, no SEO foundation to speak of, and a digital experience that did nothing to differentiate a brand with over a decade of credibility behind it.
WHAT WE BUILT
We began with a brand refresh that updated LES Labs without disrupting their Amazon equity and years of hard earned reviews. Updating the brand through a refined color system and elevated supporting visuals that brought the identity current without touching the packaging. The result is a brand that feels cohesive, credible, and competitive against much larger players in the wellness supplement space.
THE RESULT
LES Labs now has a refreshed Shopify ecommerce presence and brand built to compete and convert on par with the largest brands in the supplement space.
Our site was full of AI-generated imagery that nobody believed, no trust signals, and a brand that blended into the shelf.”
.svg)
